Waiting for the perfect logo, the perfect pitch, the perfect moment is only going to delay your vision. It might feel productive. But all you’re doing is hiding behind the illusion of “getting it right.”
Perfection feels safe.
Execution feels risky.
But only one of them moves the needle.
The moment you start executing your messy website, your first draft of how your logo should look like things will change. Feedback will roll in, and sometimes your whole idea will suddenly not make sense. Starting to learn what works, what won’t, is the real reward. Every imperfect step taught me something no amount of planning ever could.
Perfection is a delay tactic dressed as ambition.
And execution? It’s uncomfortable. It’s raw.
Keep things moving rather than waiting for perfect situations.
It makes more sense to put something out there, see how it lands, and shape it as it grows.
Nothing ever improves by staying stuck in your head.
Progress is made when things are tried, tested, failed, and improved.
Perfection can take a back seat.
What matters is to start that thing you’ve been thinking about.